The WealthKare Investment Center
About WealthKare

The WealthKare Retirement Income Team.

We’re not planning for a season of life we’ve only studied — we’re living it alongside the people we serve. Over 80 years of combined experience, focused on one thing: turning what you’ve saved into income that lasts.

Meet the team

80+ years helping families retire with confidence.

Bruce J. Smith III

Founder & President

For more than 40 years, Bruce has guided retirees and pre-retirees through the annuity decision and the question behind it: will the money last? A familiar voice on television, radio, and podcasts, he’s known for plain-spoken, client-first advice.

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Bruce J. Smith IV

Retirement & Annuity Advisor

With 20-plus years designing annuity and retirement-income programs, Bruce IV builds the income strategies at the core of every plan.

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Chris Heaster, CFP®

Retirement & Annuity Advisor

A CERTIFIED FINANCIAL PLANNER™ professional with 20-plus years of experience, Chris brings comprehensive planning rigor to income, tax, and legacy decisions.

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Our Promise

“As a fiduciary, we are legally and ethically bound to put your interests first — in writing, every time. Our only job is to help you make the most of everything you’ve built.”

Why families choose us

A true fiduciary

Legally bound to put your interests first — in writing, every time.

Retirement is our specialty

Not a sideline. We focus on the unique challenges of the 55+ years.

Coordinated under one roof

Investments, taxes, income, and estate strategy working together.

Built around you

One dedicated team, real availability, plain-English advice.

Offices in Harrisburg & State College, Pennsylvania, and Florida — serving clients across the country.

Let’s start a conversation.

Twenty minutes, no obligation.